Gastroenterology

Diarrhoea and Dysmotility

Repositioning diarrhoea and dysmotility as modern lifestyle conditions overcame consumers’, sufferers’ and the media’s disinclination to have a conversation about embarrassing problems.

World Congress Gastro 09

Getting the world’s leading experts, including Lord Darzi, talking about gastro issues in a topical and newsworthy way led to national front page headlines for this global Congress.

Heartburn and indigestion

Getting media medics together for lunch and health journalists for tea started a few conversations about Zantac. Cutting through to men was achieved via radio promotions, viral games and all things male.