RB:  Hygiene & Infectious Diseases

To raise awareness of a global need for improved hygiene, Spink focused on children’s health and the need to reduce common infections. Working with global KOLs,  Spink developed a Small Steps for Big Change campaign platform.

Development and launch of a 5 Step Plan, Global Report and series of animations achieved widespread coverage reaching over 400 million consumers and 20 million HCPs, with a social media campaign engaging with over 300 key stakeholder organisations.

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