NHS: Men's Health

To reach out to disadvantaged men about the importance of cancer screening, Spink developed 'Check It Out' as a suitably 'blokesy' campaign platform and reached out to men in the community via novel interactive bus shelters, pub quizzes, Samaritan groups, prisons, football clubs and employers.

With supporting merchandise including posters, beer mats and mugs, the campaign resulted in a 10-fold increase in bowel, lung and prostate cancer screening. 

 

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