Orchid: Testicular Cancer

Spink's cheeky approach to raising awareness of testicular cancer for charity client Orchid resulted in a high profile partnership with ITV's Lorraine, encouraging men and women to 'Check Your Chaps'.

A live testicular cancer check went viral, with the campaign trending on Twitter and reaching an audience of over 500 million. The campaign cut through to a difficult target audience, with viewers stating that the demonstration had encouraged them to self-check for testicular cancer and, in some instances, saved lives. 

 

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