Veet Product Launch

To maximise the launch of a new product for Veet, the UKs number 1 depilatory brand, Spink instigated a number of firsts for the brand.

Spink partnered with London Fashion Week, designer PPQ and celebrity model Lisa Snowden to successfully position the new product as the models choice for beautiful legs, justifying a premium positioning.

Launching a search for Britain’s Greatest Legs and a series of experiential activities sealed the success of the campaign achieving 11% category growth and double predicted sales.

Spink’s understanding of the Veet consumer and how these consumers absorb media led them to create an endorsement and exclusivity program that enabled Veet to successfully move with NPD into a more premium and more ‘beauty inspired’ arena.
— Category Marketing Manager - Reckitt Benckiser