Clearasil Big Skincare Mystery

Spink utilised the launch of a new range from Clearasil to re-position the brand as an everyday favourite and breakdown dated misconceptions. Spink devised the ‘Big Skincare Mystery’ campaign platform to ‘blind’ sample key bloggers, journalists and 500,000 consumers to  generate widespread love for the 'mystery' range. 

The new Clearasil range was unveiled amidst an air of fever-pitch excitement and anticipation and the brand was firmly re-connected with key influencers and consumers.

Spink made a valuable strategic contribution to Clearasil, which reflected in highly successful PR plans. The campaigns have helped move the brand towards vision goals and have been used as Best in Class globally.
— Category Marketing Manager - Reckitt Benckiser