RB: Nurofen for Children

Spink devised a campaign to challenge the misconceptions that paracetamol based Calpol was the most effective pain relief for children on behalf of client Nurofen for Children. 

Consumer and HCP surveys highlighting widespread confusion; a KOL-generated consensus regarding the efficacy of ibuprofen; an advisory vodcast for mums fronted by Dr Hilary Jones; and a high level media campaign resulted in a positive change in influencer and consumer perceptions and a significant increase in market share for Nurofen for Children. 

 

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