Roche : Cancer screening

To drive funding for a new HPV screening test launched by client Roche Diagnostics, Spink devised a novel consumer blog, 'My Journey Down Under'.

Through working with patient group Jo's Cervical Cancer Trust and conducting a broadcast, HCP and consumer media drive, the blog achieved over 9,500 editorial mentions, reaching a potential audience of >4.4m. In addition to raised consumer awareness, new diagnostic centres were opened for Roche. 

 

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