After over 20 years directing campaigns within healthcare PR, I remain as passionate as ever about the power of PR to highlight issues that matter to all of us, raising awareness of symptoms and treatments that can really affect lives for the better.
With a journalistic and psychotherapy background before jumping the fence into healthcare communications, I relish the opportunity to delve into medical research and scoop out headline grabbing angles that will resonate with relevant target audiences to influence, inspire and drive behaviour change.
I have worked across most OTC product categories and many disease areas, with particular expertise within dermatology, gastroenterology, neurology and oncology. There have been many highlights including an award winning ‘His Health in your Hands’ male health campaign; improving access to MS and breast cancer treatments; coordinating the European launch of the live 3D echo ultrasound machine; improving the multi-disciplinary approach to Parkinson’s disease as well as developing thought-leadership reports predicting future issues within digestive care, prostate cancer and infection prevention.
I’m lucky to work with a fun and highly-skilled team at Spink and with firm hands on the healthcare, political and digital landscapes, I look forward to continuing to deliver influential and thought-provoking results driven campaigns together, that demand a reaction from healthcare professionals and consumers alike.